Service Packages

The ICONIC brand Experience

A complete brand and website transformation designed to elevate how your business is seen.

If your brand feels inconsistent, outdated, or simply doesn’t reflect the quality of your work anymore, this experience is designed to change that. Together, we build a cohesive visual identity and a beautifully designed Squarespace website that positions your business with clarity, confidence, and intention.

Because showing up for your business shouldn’t feel awkward. It should feel iconic.

WHAT WE’LL CREATE TOGETHER:

  • We begin by establishing the visual foundation of your brand—defining the aesthetic, tone, and personality that will guide everything moving forward.

    Included:

    • Mood board and creative inspiration
    • Primary logo
    • Two supporting sub-logos
    • Color palette
    • Typography suite (font files not included)
    • Custom brand pattern or texture
    • Brand Kit Application Guide

    These elements work together to create a brand that feels cohesive, recognizable, and ready to grow with your business.

  • Your website is often the first real impression someone has of your brand. It should feel polished, intentional, and easy to navigate.

    The Brand Presence Experience includes a custom Squarespace website with up to five pages, designed to communicate your value and guide visitors toward working with you.

    Website Features

    • Custom Squarespace design
    • Up to five fully designed pages
    • Mobile optimization
    • Strategic page layout and structure
    • SEO-friendly setup
    • Domain connection and launch support
    • Website walkthrough after launch

    The result is a website that feels aligned with your brand and makes it easier for clients to understand what you do and how to work with you.

  • Once your brand and website are complete, you’ll receive a small set of launch graphics so you can confidently introduce your new brand presence to your audience.

The Process

A thoughtful process ensures your brand and website are created with clarity, intention, and collaboration from start to finish.

01

Getting Started

Once your project is confirmed, we begin with onboarding so we can align on goals, expectations, and the direction of your brand.

This phase includes:

  • Client onboarding questionnaire

  • Welcome packet outlining the project scope and timeline

  • Design agreement and contract

  • Initial project payment

  • Kickoff conversation to discuss your business, audience, and goals

02

Brand Direction + Design

This is where the visual identity of your brand begins to take shape.

We explore inspiration, establish creative direction, and design a brand identity that reflects the personality and quality of your business.

This phase includes:

  • Brand foundations questionnaire

  • Inspiration gathering and Pinterest board

  • Creative direction presentation with mood board and color palette

  • Brand identity design and logo concepts

  • Presentation of brand visuals

  • Client feedback and collaborative revisions

03

Refinement + Final Delivery

Once the brand direction is approved, we finalize your assets and prepare everything for launch.

This phase includes:

  • Finalizing brand files for digital and print use

  • Preparation of all brand deliverables

  • Brand Kit Application Guide

  • Uploading and organizing files in a shared folder

  • Final project payment

  • Delivery of your completed brand assets and website

The investment

$6000.00

35% deposit to reserve initial slot, 35% due after brand design, 30% due after website design

The Brand Presence Website

A complete brand and website transformation designed to elevate how your business is seen.

If your brand feels inconsistent, outdated, or simply doesn’t reflect the quality of your work anymore, this experience is designed to change that. Together, we build a cohesive visual identity and a beautifully designed Squarespace website that positions your business with clarity, confidence, and intention.

Because showing up for your business shouldn’t feel awkward. It should feel iconic.

WHAT WE’LL CREATE TOGETHER:

  • We begin by establishing the visual foundation of your brand—defining the aesthetic, tone, and personality that will guide everything moving forward.

    Included:

    • Mood board and creative inspiration
    • Primary logo
    • Two supporting sub-logos
    • Color palette
    • Typography suite (font files not included)
    • Custom brand pattern or texture
    • Brand Kit Application Guide

    These elements work together to create a brand that feels cohesive, recognizable, and ready to grow with your business.

  • Your website is often the first real impression someone has of your brand. It should feel polished, intentional, and easy to navigate.

    The Brand Presence Experience includes a custom Squarespace website with up to five pages, designed to communicate your value and guide visitors toward working with you.

    Website Features

    • Custom Squarespace design
    • Up to five fully designed pages
    • Mobile optimization
    • Strategic page layout and structure
    • SEO-friendly setup
    • Domain connection and launch support
    • Website walkthrough after launch

    The result is a website that feels aligned with your brand and makes it easier for clients to understand what you do and how to work with you.

  • Once your brand and website are complete, you’ll receive a small set of launch graphics so you can confidently introduce your new brand presence to your audience.

The Process

A thoughtful process ensures your brand and website are created with clarity, intention, and collaboration from start to finish.

01

Getting Started

Once your project is confirmed, we begin with onboarding so we can align on goals, expectations, and the direction of your brand.

This phase includes:

  • Client onboarding questionnaire

  • Welcome packet outlining the project scope and timeline

  • Design agreement and contract

  • Initial project payment

  • Kickoff conversation to discuss your business, audience, and goals

02

Brand Direction + Design

This is where the visual identity of your brand begins to take shape.

We explore inspiration, establish creative direction, and design a brand identity that reflects the personality and quality of your business.

This phase includes:

  • Brand foundations questionnaire

  • Inspiration gathering and Pinterest board

  • Creative direction presentation with mood board and color palette

  • Brand identity design and logo concepts

  • Presentation of brand visuals

  • Client feedback and collaborative revisions

03

Refinement + Final Delivery

Once the brand direction is approved, we finalize your assets and prepare everything for launch.

This phase includes:

  • Finalizing brand files for digital and print use

  • Preparation of all brand deliverables

  • Brand Kit Application Guide

  • Uploading and organizing files in a shared folder

  • Final project payment

  • Delivery of your completed brand assets and website

The Brand Presence Experience

A complete brand and website transformation designed to elevate how your business is seen.

If your brand feels inconsistent, outdated, or simply doesn’t reflect the quality of your work anymore, this experience is designed to change that. Together, we build a cohesive visual identity and a beautifully designed Squarespace website that positions your business with clarity, confidence, and intention.

Because showing up for your business shouldn’t feel awkward. It should feel iconic.

WHAT WE’LL CREATE TOGETHER:

  • We begin by establishing the visual foundation of your brand—defining the aesthetic, tone, and personality that will guide everything moving forward.

    Included:

    • Mood board and creative inspiration
    • Primary logo
    • Two supporting sub-logos
    • Color palette
    • Typography suite (font files not included)
    • Custom brand pattern or texture
    • Brand Kit Application Guide

    These elements work together to create a brand that feels cohesive, recognizable, and ready to grow with your business.

  • Your website is often the first real impression someone has of your brand. It should feel polished, intentional, and easy to navigate.

    The Brand Presence Experience includes a custom Squarespace website with up to five pages, designed to communicate your value and guide visitors toward working with you.

    Website Features

    • Custom Squarespace design
    • Up to five fully designed pages
    • Mobile optimization
    • Strategic page layout and structure
    • SEO-friendly setup
    • Domain connection and launch support
    • Website walkthrough after launch

    The result is a website that feels aligned with your brand and makes it easier for clients to understand what you do and how to work with you.

  • Once your brand and website are complete, you’ll receive a small set of launch graphics so you can confidently introduce your new brand presence to your audience.

INVESTMENT:

$6,000

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SERVICE ⋆ offerings ⋆ PACKAGES

A printed promotional collage with various images and graphics, including the word 'MOODY' and a hand holding a lipstick, placed on a red surface.

Brand Kickstart Package

This package offers everything you need to launch or re-launch your business with a stunning and impactful brand—perfect for those working within a budget.

After an initial discovery session, I'll design a custom logo along with alternate versions and sub-marks. You'll also receive a thoughtfully selected color palette, font suggestions, and all the essential file formats, wrapped up with a detailed Brand Application Style Guide to help you envision how to grow and implement your new brand in the future.

Investment: $2,400

    • Mood Board + Inspiration

    • 2 Logo Style Concepts (to choose from) + 2 Revisions to chosen style

    • Logo + 2 Sub-logo variations

    • Color palette

    • Typography suite (files not included) 

    • Brand Kit Application Guide

    • Brand pattern/texture

    • Affordable entry point for professional branding

    • Quicker turnaround time

    • Solid foundation for future growth

Inquire
A promotional brochure for a brand called 'Fray & Fringe' displayed on a red surface. The brochure features images of outdoor scenery and people, along with logos, text, and branding elements for the company.

Brand Pro Package

The Pro Package is an upgraded option for business owners seeking a more comprehensive branding solution.

Along with everything included in the kickstarter package—such as a custom logo, alternate sub-marks, color palette, font recommendations, file formats, and a Brand Style Guide—you’ll also receive tailored social media designs and branded imagery to ensure consistency across your digital platforms. Additionally, this package includes a professionally designed landing page and one custom-designed collateral item of your choice, providing a robust and cohesive brand experience.

Investment: $5,800

    • Mood Board + Inspiration

    • 2 Logo Style Concepts (to choose from) + 2 Revisions to chosen style

    • Logo + 2 Sub-logo variations

    • Color palette

    • Typography suite (files not included) 

    • Brand Kit Application Guide

    • Brand pattern/texture

    • Social content: (Templates editable in Canva for future use)
      Set of 6 IG highlight covers

      • IG grid design with 9 post covers (content provided by you)

      • 3 story designs

    • 10 Brand focused stock images

    • 1 Designed piece of collateral or promotional item (business card, flier, t-shirt, etc.)

    • 1 Squarespace landing page design
      (*Single webpage, up to five content sections. Domain name purchase not included. Squarespace subscription required.)

    • Stronger visual and online presence

    • Increased engagement and reach

    • Enhanced customer experience

Inquire
Collage of social media posts and branding for a beauty and skincare business, featuring photos of skincare products, makeup, and people receiving treatments, with branding elements and text overlays promoting services and tips.

Instagram Overhaul Package

Already have a brand but want to uplevel your social aesthetic or need a bit of a refresh?

You’ll receive a reimagined IG social feed providing you with 30 initial posts and the Canva templates to self-execute a cohesive look.

Investment: $800

    • Current Instagram Evaluation

    • Aesthetic Inspo Moodboard

    • Content Planning Template (Google Doc)

    • 30 Unique Post Designs

    • 5 Instagram Story design templates

    • 6 Highlight Covers

    • Custom Graphics, Assets and Templates in Canva

    • Stock images as needed

      *Client is responsible for providing content + writing captions

    • Stronger Brand Identity

    • Increased Engagement

    • Professionalism and Credibility

Inquire

BORING IS BAD FOR BUSINESS

⋆

BORING IS BAD FOR BUSINESS ⋆

à la carte Add-on Services

  • Establish a strong brand identity that resonates with your target market.

  • Build an online presence that is easy to navigate and converts visitors into customers.

  • Showcase your culinary creations with stunning visuals that attract food lovers.

  • Create visually appealing and easy-to-read menus that enhance the dining experience.

  • Highlight the quality and appeal of your beauty products with high-resolution images.

  • Finding yourself speechless? We also provide copywriting if you just can't find the words.

  • Design interiors that reflect your brand and create a welcoming restaurant atmosphere or develop a store aesthetic and graphics that create an inviting and memorable retail experience.

  • Create captivating social media content that attracts and retains beauty enthusiasts.

  • Design elegant and functional packaging that stands out on the shelves.

  • Authentic lifestyle photography that captures genuine moments, showcasing your story and personality in a true-to-life, engaging way.

  • These are simply examples of the services we offer. If you have something else in mind, let's discuss your needs!

Graphic with the text "Brand Boutique" in red and black, and a subtitle "The Brand On Demand Shop" in red. The design features a stylized logo with the initials "SA" at the top.
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