Close-up of a woman with dark red hair, long pink nails, a nose piercing, and makeup, touching her face with her fingers.

HEALTHY BEAUTY by Helen

HEALTHY BEAUTY by Helen

In the world of aesthetics and personal well-being, it is essential for businesses to create a brand that exudes professionalism, trustworthiness, and a commitment to enhancing the natural beauty of their clients. This recent re-branding project was a comprehensive effort to revamp and elevate the identity of Healthy Beauty by Helen with a focus on visual identity, branding strategy, brand photography and social media presence.

Photography
Branding
Design

Text that says 'buy for less' written in white cursive on a black background.
Text on a light gray background reads "Healthy Beauty by Helen" in black font.
Logo with initials 'HB' and the text 'by Helen' in elegant script inside an arch shape on a beige background.
Collage of beige and earth tone styled images including pampas grass, geometric decor, dried flowers, textured fabric, an air freshener, a close-up of lips submerged in water, a woman wearing a hat, and a woman with blonde hair touching her face.
A beige, dried palm leaf in the background with five semi-circular color swatches layered vertically over it. The colors from top to bottom are cream, brown, white, taupe, and black.
Person preparing a syringe for vaccination or injection, holding it with both hands in a clinical setting.
A brown background with a white circle outline in the center. Inside the circle are the initials 'HB' in large, serif font. Below, in cursive, is the text 'by Helen'.
Two medical service flyers, one featuring a woman in a black glove holding a syringe, and the other showing a smiling woman in a white lab coat talking on the phone, with beige backgrounds and minimalistic text.
Pattern with the text 'Healthy Beauty by Helen' and a circular logo with
A color palette with five semi-circular color swatches in beige, black, light beige, white, and brown.
A young woman sitting comfortably in a white chair with a fluffy blanket, smiling, in a well-lit, minimalistic room with white walls and a framed artwork of beige plants, a window with a brick wall outside, and a small white dresser with decorative items.
A hand holding a syringe filled with a liquid against a plain, light-colored background.
A female healthcare worker or nurse in black scrubs and black gloves preparing a syringe with medicine at a medical facility.

Bonita Labs

Glow with Molly

A magazine page titled '90's Trends' featuring a pair of blue jeans on a white background, with a red bull skull and crosshair graphic overlay. There is some placeholder text and labels indicating fashion themes, with a background of a desert landscape and a person wearing boots and pants walking away.

Fringe & Fray

A person wearing a maroon long-sleeve shirt holds a smartphone with a social media app open, displaying a grid of images and icons on a black textured surface.
Black and white close-up of a woman's face with colorful abstract paint streaks overlaying part of her face.