Woman wearing a red fringe dress, cowboy boots, and a wide-brimmed hat stands in a desert landscape with sparse vegetation under a cloudy sky.

FRAY & FRINGE

FRAY & FRINGE

Step into the world of Fray & Fringe, where the rugged allure of the Wild West meets modern fashion. This branding project for a distinctive western clothing company was a journey through time and style. I delivered the naming strategy, logo, custom photography, and social media with the goal of transporting customers into the heart of the modern frontier.

Brand Photography
Branding & Identity
Social Media Design

Logo for Fay & Fay, Jean Company, with the text in cursive and print styles in a neutral color.
Text overlay on a desert landscape that reads 'The Fray & Fringe Jean Company U.S.A. 2007' with a person walking away in the background.
Young woman in a cowboy hat and denim jacket standing in a desert landscape with sparse bushes, with her right hand up to her face.
Overcast sky over desert landscape with sparse bushes and trees, featuring a vertical color palette with eight swatches of dark green, dark gray, peach, light pink, brown, red, and off-white.
A book cover titled "Ride, Rope & Relax in Fringe and Fray" featuring a young woman in a cowboy hat, denim jacket, and rust-colored dress standing in a desert landscape.
Collage of various logos and branding designs for Fray & Fringe Jean Company, featuring stylized text, a horned animal head symbol, and the establishment year 2007 on a red background.
Woman wearing a cowboy hat, gray shirt, and red skirt walking on a dirt path in a desert landscape with sparse bushes and an overcast sky.
Smartphone displaying an Instagram profile for Fray & Fringe, a modern western wear brand, against a plain background.
Young woman wearing a wide-brim hat and white crop top standing in a desert landscape at sunset, with her hair blowing and holding her hat.
Advertisement for Jean Company featuring a woman wearing a beige t-shirt with a bull head logo and text, with red text overlay reading "SADDLE UP" and "your style" in script, on a textured beige background.
A fashion magazine cover featuring a pair of blue jeans and a red bull head logo, with text about 90s trends and fashion items, printed on a textured background.
Six circular icons with stylized animal head logos, each face in a different color: dark green, beige, brown, light pink, gray, and red.
A woman in a beige hat and gray denim jacket on a beach, holding her hat with her right hand, looking to her right.
Pattern of logos and text reading "The Fray & Fringe Jean Company USA" repeated on dark background
Collage of fashion and lifestyle images, including clothing items, models in desert settings, branding for Fray & Fringe Jean Co. with logo, and promotional text about rodeo and relaxation.
A promotional poster for jeans featuring a woman in a desert setting wearing light blue jeans, holding a hat, and looking at the sunset.
The storefront of 'The Fray & Fringe' Jean Company with a black awning and a logo sign on the right, windows showing clothing inside, and a building above with stone walls and balustrades beneath the windows.
Back view of a woman in light blue jeans and a white crop top holding a wide-brimmed beige hat, with wildflowers tucked in her back pocket, standing on dirt ground in an outdoor setting.
A collage featuring three outdoor photos of a woman in a red fringed dress and cowboy boots, wearing a wide-brimmed hat, walking in a desert landscape with a cloudy sky. The left photo shows her walking towards the camera, the middle close-up shows her adjusting her hat, and the right shows her from behind walking away. The collage includes sample placeholder text, photographer and stylist credits, and a logo for 'Fray & Fringe.'

Healthy Beauty by Helen

Beach, please

A person holding a smartphone displaying an Instagram profile with various posts on a black wooden surface.

Glow with Molly

Close-up of a woman in a white bikini top at the beach, with blonde hair and the word 'PEACE' repeatedly overlaid in pink across the image.
Close-up of a woman with long, dark hair, pink painted nails, a nose ring, and makeup, touching her face with her fingers.