Black-and-white photo of a person with wavy hair by a body of water at sunset, with three colorful sunburst logos overlayed.

BEACH, PLEASE

BEACH, PLEASE

In the dynamic and highly competitive world of swimwear retail, establishing a unique and compelling brand identity is essential. This project aimed to create a cohesive and captivating brand image for a swimwear boutique. This endeavor encompassed the naming strategy, logo design, development of a color palette, brand identity, social media design, and brand photography.

Photography
Branding
Design

A light blue swimming pool with clear water and gentle ripples. Overlaid text reads 'Beach Place Summer Swimwear Boutique 2023' with small wave graphic.
Text design on a pink background that says 'BEACH PLEASE' with palm tree icons, and the years 2020 and 2023.
Label for a hydrating serum with a background of water and ripples. The label states the product is organic, natural, made in France, contains 250ml, and is intended for hand moisturizing.
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A woman with long blonde hair standing by the water, looking over her shoulder with a smile
A logo with a pink letter B and a pink letter P overlapping in the center, surrounded by pink rays on a brown background.
A promotional flyer for a summer swimwear new collection featuring photos of women in swimsuits, text about the collection, and contact information, on a speckled granite surface background.
Close-up of a woman with blonde hair, wearing earrings, and a white swimsuit, with overlay text reading '20 Summer Swimwear Boutique' and wave graphics.
Close-up of a woman in a white top and shorts at the beach, with the ocean in the background, overlaid with pink looping text pattern.
A woman with long blonde hair standing by the ocean, wearing a white towel top and looking to the side.
A woman with long blonde hair standing by the water, looking down with her hand near her face, wearing a white strapless top and jewelry.
Black and white photo of a woman with long, wind-blown hair standing by the water, facing away from the camera.
A woman wearing a wide-brimmed hat and summer swimwear, sitting by the beach with ocean in the background, with overlay text promoting a summer swimwear boutique.
Round tan leather patch with branding for 'Beach Please Summer Swimwear Boutique 2020' on a blue surface, with the shadow of a palm leaf in the background.
A promotional image for a summer swimwear boutique featuring two women in swimsuits at the beach, with text promoting the store, set against a brown and pink background
Skincare products including a hydrating serum, salt survival face mask, and sun rescue cream arranged on a background of water with ripples.

Fringe & Fray

Healthy Beauty by Helen

A blurred image of a woman with long hair wearing a face mask, with a logo for BLACK EYE CARE PHX featuring an eye illustration and stylized text overlaying the image.

Blink Eye Care Phx

Close-up of a woman's face showing her eye, nose, lips, and hand with long pink nails, and makeup with thick lashes and eyebrow, nose piercing, and shiny lips.
Pattern with beige text and logo on dark background, showing the words 'The Fray & Fringe Jean Company U.S.' and a stylized ampersand symbol.